Steve Taylor’s Business Basics session offered an insightful and practical overview of how sound artists can approach their practice from a sustainable business perspective. What stood out to me the most was the clear framing of the artist as an entrepreneur — an idea that might initially feel uncomfortable to those of us used to thinking of art and commerce as separate worlds.

One of the key takeaways for me was understanding the importance of multiple revenue streams. By exploring the working models of sound artists like KMRU, Emily Peasgood, and Rainy Miller, Steve illustrated how contemporary sound practitioners often work across diverse fields — from installations, live performances, and DJ sets to commercial commissions, teaching, and production. This made me reflect on my own practice and how I might expand my activities into areas such as sound design for film, workshops, or even residencies to create a more stable financial base.

I also appreciated the practical breakdown of business terminology and structures, especially the distinction between being a sole trader, freelancer, or operating as a limited company. It made me realise the importance of clarity when positioning myself not only as an artist but also as a service provider in certain contexts, such as working with festivals, agencies, or public bodies.

The discussion of value propositions particularly resonated with me. Instead of leading with what I want to create, Steve encouraged us to think about what clients or commissioners need, and how our skills can address that. This shift in perspective is something I will carry forward when applying for commissions or pitching projects.

Overall, the session demystified some of the daunting aspects of the business side of sound art, offering both practical tools and mindset shifts that I found valuable as I hopefully work towards making my practice more sustainable.